March 3, 2021

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Drive your way

These 4 myths threaten automobile dealership franchise system

3. Conventional sellers really don’t do company digitally or online, like other present day merchants. These same disrupters are also peddling the fiction that new-car or truck dealers are not embracing consumer-helpful technology. All you have to do is read the internet pages of this publication to know that traditional sellers are digitally ready, ready and capable to do small business with motor vehicle consumers where ever, having said that and anytime the purchaser desires. But as a quote attributed to Mark Twain goes, “A lie can travel all around the environment and back again again when the truth of the matter is lacing up its boots.”

4. Common sellers are an impediment to the introduction of new alternatives such as electric automobiles, automatic autos, subscription products and services and more. The Alliance of Auto Brands altered its identify to the Alliance for Automotive Innovation very last calendar year, and Tesla, Rivian, Lucid, Johnstown Motors, Uber and others have fashioned the Zero Emission Transportation Association. These organizations request to paint sellers as a vestige of the past and portray the franchised supplier community as an impediment. But the actuality is that franchised new-automobile sellers are — and constantly have been — the most efficient and reliable go-to-market place system for new and modern automotive items and services.

Thankfully, there is certainly the National Car Dealers Affiliation. It truly is the a person seller advocacy corporation able of arranging and top the sort of nationwide campaign necessary ideal now to emphasize the rewards of the franchised procedure (for shoppers and for automakers) and to force back again from this relentless hard work to denigrate the nation’s community new-car sellers.