VW CEO sees Apple car as key challenger

Julia M. Tyson

Volkswagen Group CEO Herbert Diess claimed dollars-wealthy technologies giants invading the automobile industry pose a significantly even bigger challenge for the automaker than standard rivals these types of as Toyota.

“We look forward to new opponents who will unquestionably accelerate the alter in our sector and convey in new skills,” Diess stated in a LinkedIn put up when asked about reviews that Apple is establishing a self-driving car.

“The unbelievable valuation and the practically unlimited obtain to sources instill a great deal of respect in us,” Diess reported.

Diess, 62, obtained a contemporary vote of self-assurance from the VW supervisory board this thirty day period to make the sprawling industrial conglomerate a lot more nimble soon after internal wrangling experienced spooked investors.

VW faces a critical calendar year in 2021 to escalate its electric powered-car or truck force with new models these as the ID4 compact crossover and a far more roomy version of the Porsche Taycan.

Diess mapped out a plan in the course of an inner assembly past week to pit VW’s large Wolfsburg plant from Tesla’s manufacturing facility that is below building outside the house Berlin.

Tesla’s new web-site in Gruenheide is bound to stoke competition for engineers, staff and consumers on VW’s dwelling turf.

“I have claimed it just before: the most worthwhile firm in the globe will once more be a mobility enterprise,” Diess mentioned. “It could be Tesla, Apple or Volkswagen.”

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